The first question you probably ask yourself when you see our website is “What is this campaign all about?” Why does Rochester feel the need to advertise when other communities do not? Over the years the Rochester community has not grown at the pace we would like. For families such as ours who absolutely love it here and wouldn’t think of living anywhere else, we couldn’t figure out why. Recently we have identified at least part of the problem. When we used to live in New York City and would mention Rochester, the typical response was “Oh yeah I know Westchester, it’s near the Bronx”. We would then politely smile and explain where and what Rochester is. These conversations led us to realize that the perception of what life is like in Rochester and the reality couldn’t be farther apart. In fact many families who have moved to town since we began the campaign had never even heard of Rochester until they saw our marketing and website. These factors led us to launch this campaign with the goal of spreading the word of what life in Rochester is truly like and why any family would be proud to call it home. This project is being fully funded by Derech HaTorah of Rochester thanks to very generous donations made towards this program by DHR founder (and our father/father in law) Bruce Dan. Since its founding over 10 years ago DHR has played a pivotal role in shaping Rochester’s youth and producing many outstanding bnei and bnos Torah. It is our prayer to הקדוש ברוך הוא that through this campaign we can raise awareness about Rochester and grow the entire community. We are very proud and honored to call Rochester our home and hope you will be too.
Jake, Adina and the rest of the Dan family
Ben and Chava Bashary
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